Naked Malt (formerly Naked Grouse), has launched the Live Naked Experience – a global competition to win an all-expenses-paid staycation of a lifetime in your home country.
The competition invites adventure seekers from around the world to enter by taking part in a short and interactive online quiz designed to uncover their perfect Live Naked experience. Whether they prefer an ‘active’, ‘creative’ or ‘relaxed’ style of getaway, the lucky winner’s staycation will be tailored to their personality.
The winner will then receive a personalised adventure that they will never forget – and even better, without the hassle of traveling abroad.
Irina Khorokhorina, Global Brand Manager, Naked Malt, said: “Our Live Naked experience could not come at a more poignant time. As people start to embrace and celebrate the return of freedom, what better way to celebrate by going on an adventure of a lifetime connecting with friends again and embracing a renewed appetite for exploring the breadth, diversity, and magic of home soil.”
To mark the competition launch in true Naked-style, the brand has partnered with award-winning UK travel blogger, Sian Anna Lewis (The Girl Outdoors) – a travel journalist obsessed with outdoor adventure, who kicked off the competition by scaling over 3000 ft to the top of the Isle of Skye in Scotland.
Elaine Miller, Global Head of marketing “We wanted to showcase Naked Malt beyond the bottle and the Live Naked experience encapsulates what the brand ethos is all about – getting back to your true self. We celebrate the fresh perspective freedom can bring, and believe doing things differently can lead to greater connections, new discoveries, and better experiences.”
As Scotland’s contemporary blended whisky, Naked Malt seeks to inspire a new generation of whisky drinkers by offering a great quality, yet accessible whisky that’s versatile for any preferred whisky serve.
The Live Naked competition window runs until November 28th and, to enter, entrants are invited to take part in the Live Naked Experience Quiz via the website. The winner from participating countries will be announced in December.